Introduction to Literature and the Professions

The course introduces the student to the range of theoretical and practical issues in academic and professional settings involving written, oral and other communication skills, and documentation and research principles and protocols intersecting disciplines like literary and cultural studies, English studies, creative writing, media Studies, education, and communication, and professions in publishing, advertising, broadcasting, journalism, law, marketing, customer service, among others. It also provides hands-on work experience in Literature-specific academic settings and Literature-generic careers through the Practicum requirement in order to meet both disciplinal and professional outcomes.

Learning Outcomes

  1. Apply close reading of texts in the analysis and interpretation of texts across the professions, such as advertising, marketing, media, etc.;
  2. Deploy critical perspectives in the analysis and interpretation of texts across the professions;
  3. Produce a literary or non-literary text in one of the genres, forms or types across the professions;
  4. Produce a non-literary text that may be useful across the professions; and
  5. With the above-mentioned skills and competencies, plan and execute written and non-written work or projects for careers in which Literature graduates are traditionally considered highly competitive including Media, Advertising, Marketing, Administration, Civil Service, Customer Relations, BPOs, and others.

Topics

  • Creative and critical writing, speaking and other communication skills across the professions.
  • Analysis and interpretation of texts across the professions.
  • Research theories and methodologies across the professions.
  • Production/presentation of written or non-written projects  (digital or non-digital) relevant to specific professions such as radio drama, television script, literary translation, and advertisement, annual report, news feature,  literary folio, among others.

Sample Syllabi and Modules

Literature and Advertising:
Writing for Advertising

Anne Richie Balgos, De La Salle University

Literature and the Law

Francis Sollano, Ateneo de Manila University

Literature and Law

Jose Duke Bagulaya, University of the Philippines

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